2009 comic relief 全員行銷

2009 comic relief case study,according to my memores from listening to BBC radio one so far.
1.Successuful story planned couple months.
2.Celebrity sells.
3.Encourage everyone in the staion and every listener invove.
4.Smalll money from everyone to million ponds, just like the election campaign by Obama.
5.Keep update the news from the mountain and the total amount as well.

event 1. celebrity climbing Kilimanjaro for charity.
pre-promotion , including DJ mentioned on air, interviewed celebrity.
during the event, listener donate 1 pond through text message.
filming documentry includiing celebrity self-training for climbing, climbing mountain.
celebrity live chat on air with daytime DJs through satelite phone within 5-day climbing.
the stuff & facility used by celebrity were as giveaway on morning show. fans can donate 1 pond through text message by answering question about the artist.
cost sponsored by BT. money goes for comic relief for children in UK an Africa.

event 2. doing some fun for charity.( comic relief)
for example, morming show team challenge for example rugby, street dancing stuff.
robbie williams put on girlie dress for comic relief on TV show.

event 3. comic relief day on Friday.
event 4. comic relif quiz.